If you love desserts, you probably know how important toppings are. They can add flavor, texture, and color to your favorite treats, making them even more delicious and appealing. But have you ever wished for more variety and creativity in your toppings? If so, you might want to check out Yum Crumbs, the dessert toppings that won over Shark Tank.
What are Yum Crumbs?
Yum Crumbs are dessert toppings made from crumbs. They come in over 26 different flavors, ranging from classic ones like Chocolate Chip Cookie and Vanilla Cake, to more adventurous ones like Maple Bacon and Candy Cane. Some of the flavors are gluten-free and sugar-free, making them suitable for different dietary preferences. You can use Yum Crumbs to decorate and enhance any dessert, such as ice cream, cake, cupcakes, brownies, yogurt, and more.
How did Yum Crumbs start?
Yum Crumbs was founded by Delson Jeanvilma, a former sports analyst who had a passion for desserts. He wanted to create an alternative to sprinkles that would offer more taste and texture options. He started making his own toppings from crumbs in his kitchen, using his family as taste testers. He then began selling his products door-to-door to local bakeries and candy stores, getting positive feedback and repeat orders.
How did Yum Crumbs get on Shark Tank?
Delson decided to apply for Shark Tank to get more exposure and funding for his business. He also wanted to find a mentor who could help him grow his brand and take it international. He appeared on Season 15 Episode 7 of the show, along with his son Zaydon, who helps him with the business. They asked the sharks for $100,000 for 10% equity in their company.
How did the sharks react to Yum Crumbs?
The sharks were impressed by Delson’s story and his sales numbers. He revealed that he had made $1.7 million in lifetime sales, with $462,000 in the previous year and a projection of $900,000 by the end of the year. He also shared that he had landed a deal with Wawa, a convenience store chain that uses Yum Crumbs on their bundt cakes. He also had a large purchase order from one of the biggest craft stores in the country.
The sharks liked the taste and the variety of Yum Crumbs, but they had some concerns about the valuation and the competition. They also wondered how Delson would differentiate his product from other similar ones on the market. Delson explained that he had a patent pending on his process of making crumbs from scratch, and that he had a loyal customer base that loved his products.
What was the deal for Yum Crumbs?
Several sharks made offers for Yum Crumbs. Kevin O’Leary offered $100,000 for 12.5% equity, while Daymond John offered $100,000 for 15% equity. Barbara Corcoran then teamed up with Daymond John and offered $100,000 for 25% equity. Delson countered with 20% equity, and they agreed to make a deal.
What happened to Yum Crumbs after Shark Tank?
Yum Crumbs has been doing great since its appearance on Shark Tank. The company has received a lot of media attention and online orders from customers who saw them on the show. They have also expanded their product line to include DIY dessert kits that come with everything you need to make your own delicious treats with Yum Crumbs. They have also launched a subscription service that delivers Yum Crumbs to your door every month.
Yum Crumbs is still a family business that aims to bring joy and happiness to people through their products. Delson is grateful for the opportunity to work with Barbara Corcoran and Daymond John, who have been providing him with guidance and support. He hopes to continue growing his brand and reaching more dessert lovers around the world.
If you want to try Yum Crumbs for yourself, you can visit their website at https://yumcrumbs.com/ or follow them on social media at @yumcrumbs.