In Season 5 of Shark Tank, Boost founders Jeff and Jenny Greiner introduced a portable energy-boosting spray designed to provide a quick hit of vitamins and nutrients. Their innovative product caught the Sharks’ attention as a healthier alternative to energy drinks and supplements. The spray was designed to deliver essential vitamins directly into the bloodstream through a mist sprayed into the mouth, promoting faster absorption.
The Deal
The Greiners entered Shark Tank seeking $150,000 for 10% equity in Boost. The Sharks were intrigued by the growing health supplement market and the convenience of Boost’s spray format. After hearing their pitch and learning about their sales, Daymond John offered $150,000 for 20% equity, which Jeff and Jenny accepted. Daymond’s expertise in branding and retail was seen as a perfect match to help grow Boost into a household name.
Success After Shark Tank
After their Shark Tank appearance, Boost received a significant surge in visibility, thanks to Daymond John’s influence and the product’s uniqueness in the marketplace. With Daymond’s help, Boost expanded its reach into online platforms like Amazon, as well as retail outlets, making it more accessible to health-conscious consumers.
Boost gained traction in the fitness and wellness communities, where users appreciated the convenience of a spray format over pills or energy drinks. It became particularly popular with those looking for quick energy on the go, without the jitters or crashes commonly associated with traditional energy products.
Where Are They Now? (2024 Update)
As of 2024, Boost has continued to grow its customer base, expanding its product line to include different types of sprays for various health benefits. These new offerings include sprays for immune support, focus enhancement, and sleep aids, tapping into multiple health-conscious markets. The core product, the energy-boosting spray, remains a best-seller, especially among athletes and busy professionals.
Boost is now available in major retail chains across the U.S. and internationally. The company has also built a strong presence online, selling directly through their website and platforms like Amazon. With growing competition in the health supplement space, Boost has managed to maintain its edge by continuously innovating and improving its formulations.
Revenue and Growth
Boost’s estimated annual revenue in 2024 has exceeded $10 million, and the company has seen steady growth year after year. The product’s convenience and appeal to a wide demographic have allowed it to remain competitive in the health and wellness market. The founders, Jeff and Jenny, are still actively involved in the business, working closely with Daymond John to expand the brand further.
Future Plans
Boost has plans to introduce new formulations and expand into international markets, further increasing its footprint. The company is also exploring partnerships with fitness influencers and health-conscious brands to promote its product line. With Daymond’s continued support and the founders’ vision for the future, Boost is well-positioned to grow even more in the coming years.