In Season 6 of Shark Tank, Better Life, a natural, non-toxic cleaning product company founded by Tim Barklage and Kevin Tibbs, made a splash with their eco-friendly approach to household cleaning. They entered the tank seeking $400,000 for 7% equity. Their mission was simple: provide powerful cleaning solutions without the use of harsh chemicals, something that appealed to the growing market of health-conscious consumers.
The Deal
The pitch impressed the Sharks with a live demonstration that showcased Better Life’s products outperforming popular chemical-laden cleaners. After some negotiation, Lori Greiner and Robert Herjavec partnered to invest $400,000 for 17% equity, splitting the stake equally.
Growth After the Tank
Since the Shark Tank appearance, Better Life has enjoyed massive success, gaining nationwide attention and increased distribution. The partnership with Lori and Robert helped the company secure deals with major retailers such as Target, Whole Foods, and Amazon, leading to significant revenue growth. The brand’s presence in the eco-conscious community has expanded, with customers praising the effective yet safe formulas for their homes and families.
Better Life has also diversified its product line, now offering a wide array of cleaning solutions including laundry detergents, hand soaps, and even pet-friendly products. This expansion has contributed to the company’s overall growth and positioned them as a leader in the green cleaning market.
Where Are They Now? (2024 Update)
As of 2024, Better Life continues to thrive with a strong focus on sustainability and innovation. The company has further increased its online presence, selling directly to consumers through its website and third-party platforms like Amazon. With heightened consumer demand for eco-friendly products, Better Life has tapped into international markets and is continuously expanding its product offerings.
Moreover, the company has been featured in various media outlets, endorsing their commitment to the environment, and has built a loyal customer base that shares their passion for clean, toxin-free living.
Revenue and Future Plans
Better Life’s annual revenue is estimated to be in the range of $25-30 million. The company is working on increasing its reach by partnering with additional retailers and expanding its presence in new markets globally. Tim and Kevin have also hinted at developing new eco-friendly innovations for home care, which could be introduced in the near future.
The founders remain active in the company, driving the vision forward. Their partnership with Lori and Robert has undoubtedly been key to unlocking retail opportunities and scaling operations efficiently.