One of the most memorable pitches on Shark Tank came in Season 4 when Jeffrey Simon and Marc Newburger introduced the world to the Drop Stop, a simple yet genius solution to a common driving problem: the gap between the car seat and the center console. Their product, a neoprene-filled wedge, prevents items like keys, phones, and food from falling into the “Carmuda Triangle” — that annoying space where things always seem to disappear.
The Deal
The Drop Stop founders entered the Tank seeking $300,000 for 15% equity in their company. They captivated the Sharks with their relatable problem-solving product and landed a deal with Lori Greiner, who offered $300,000 for 20% equity. Lori was the perfect partner for Drop Stop, thanks to her experience in marketing consumer products and leveraging her strong QVC presence.
Success After Shark Tank
Since their episode aired, Drop Stop has become one of Shark Tank’s most successful products. Lori’s guidance and QVC exposure skyrocketed sales, with Drop Stop appearing in countless homes across America. The company quickly gained national recognition and distribution deals with major retailers like Walmart, Target, Amazon, and Bed Bath & Beyond.
One of the most significant boosts came when Drop Stop became a standard accessory in car dealerships and car rental companies, giving it a permanent spot in the automotive industry. Additionally, Drop Stop has been frequently featured on TV shows and in news articles, further promoting the brand.
Where Are They Now? (2024 Update)
As of 2024, Drop Stop continues to thrive and has become a household name for anyone who spends time driving. The product remains one of the most successful investments from Shark Tank and is often highlighted as a perfect example of a simple solution to an everyday problem. Drop Stop has sold millions of units since its debut, and its popularity shows no signs of slowing down.
The product is still being sold in major retail stores, online platforms, and car dealerships across the country. The founders, Jeffrey and Marc, have stayed involved in the business, ensuring the product maintains its high quality and excellent customer service.
Revenue and Impact
In 2024, Drop Stop is estimated to have generated more than $25 million in lifetime sales. The product’s affordability, effectiveness, and long-lasting quality have cemented its place in the market as a must-have accessory for drivers. Its success has also set an example for aspiring entrepreneurs with simple, everyday problem-solving ideas.
Drop Stop’s presence on QVC continues to be strong, and with Lori’s backing, the company remains one of the few Shark Tank products that have consistently generated impressive sales year after year.
What’s Next?
While the Drop Stop remains focused on its core product, the founders have hinted at potential future innovations for the automotive space. For now, the company is committed to continuing its growth and maintaining its reputation as one of the simplest yet most effective Shark Tank success stories.