The Better Bedder, a novel bedding solution that simplifies the process of making a bed, has been on an upward trajectory since its appearance on Shark Tank Season 12. Founders Judy Schott and Nita Gassen pitched their innovative product, which acts like a headband for your mattress, securing sheets in place without the need to lift the mattress or tuck in corners. This ingenious invention caught the attention of Shark Lori Greiner, who offered $150,000 for an 18% equity stake in the company.
Since the deal, The Better Bedder has seen a remarkable increase in sales, with lifetime revenue approaching $8 million. The product’s presence has expanded to over 3,000 Walmart stores, and the founders are now developing new products tailored for hotels, RVs, and Airbnb accommodations. This expansion reflects the brand’s adaptability and commitment to improving the bedding experience not just for home use but also for the hospitality industry.
The success of The Better Bedder is a testament to the power of a simple yet effective solution to a common problem. The founders’ story is particularly inspiring as they turned a personal frustration into a thriving business. After Judy’s son preferred sleeping on the couch over his bed due to the hassle of making it, Judy and Nita collaborated to create a product that would make bed-making effortless. Within a year and a half of starting their business, they had already achieved $476,000 in sales, a figure that was projected to double by the end of the year.
The Better Bedder’s journey is not just about financial success; it’s about the impact it has made on people’s daily lives. Customers have praised the product for its ease of installation and the convenience it brings to their routine. Despite some challenges, such as the product not being ideal for adjustable beds and needing occasional straightening, the overall reception has been overwhelmingly positive.
The Shark Tank effect has propelled many businesses to new heights, and The Better Bedder is no exception. The post-show surge in sales and the strategic partnership with Lori Greiner have positioned the company for continued growth and innovation. As of the latest updates, the founders have also become mentors to other entrepreneurs, sharing their knowledge and experience to help others succeed.
The Better Bedder’s story is ongoing, and its future looks bright. With a strong foundation laid by its Shark Tank appearance and the subsequent boost in sales and visibility, Judy and Nita’s creation is well on its way to becoming a household name. It’s a shining example of how a simple idea, when executed well, can transform an everyday task and lead to entrepreneurial success.
For more detailed information on The Better Bedder’s progress and updates since Shark Tank, you can visit the official recap and review articles.